Saket Sinha

Product Development & E-Commerce Specialist

Saket Sinha has over eight years of expertise in e-commerce, leading cross-functional teams, and delivering innovative, customer-centric solutions. Proven success in implementing e-commerce platforms, CRM systems, NDC system integration, and upgrades to enhance the customer journey, optimize internal processes, and achieve measurable business outcomes.

Adept at leveraging data analytics and industry trends to align products with strategic objectives and lead digital initiatives in the retail and technology sectors.

KEY ACCOMPLISHMENTS:

Led the development of buy-now-pay-later and microfinance platforms at 6thStreet.com and Redington Gulf, enabling faster transactions and empowering underserved communities, resulting in 20% and 15% user growth respectively.

Spearheaded the integration of UPI, cards, wallets, and QR payments at Axis Bank, achieving a 95% transaction success rate and T+1 settlements, while ensuring compliance with PCI DSS and AML/KYC standards.

Optimized user onboarding processes at FAZZ, reducing completion time by 40% and increasing activation rates by 20%.

Increased conversion rates by 50% across UAE, KSA, and Qatar at 6thStreet.com through enhanced payment features and streamlined checkout processes.

Designed and launched a buy-now-pay-later solution at Redington Gulf, boosting accessibility and contributing to a 30% revenue increase in key markets.

SKILLS HIGHLIGHTS:

● Product Lifecycle Management ● Go-to-Market Strategy ● Digital Transformation Strategy ● Product Roadmaps

● Ecommerce and Omni Channel Strategy ● Prototyping & MVP Development ● Backlog Management

TECHNICAL SKILLS & TOOLS:

● Magento/Shopify/Oracle Commerce ● A/B Testing ● Prototyping
● Google Analytics ● CRM & ERP Systems ● Quality Engineering & Strategy
● UX/UI ● Mixpanel/HubSpot/Algolia ● Matrices